SOCIAL MEDIA STRATEGY

FROM ZERO TO 35K, WITHOUT FEELING LIKE A BRAND.

I specialize in helping restaurant and hospitality brands find a consistent, engaging social voice — and build real communities online. Whether you're starting from scratch or shifting your content to reflect a more mature brand identity, I bring the tools and strategy to get you there.

I’ve led full-scale social strategies for brands like The Win~Dow, where I organically grew the Instagram following from 0 to 30K in two years by blending craveable food content with authentic behind-the-scenes moments and neighborhood personality. For Pitfire Pizza, I transitioned the brand from a food-only grid to one that prioritized story, culture, and community, achieving major engagement milestones and long-term growth.

SERVICES INCLUDE:

• Content calendar development

• Brand tone-of-voice and post structure guides

• Campaign ideation + seasonal content direction

• Influencer outreach playbooks

• Cross-platform storytelling (Website, Email, Social, Google, Yelp)

• Social team training or audits

Whether you need a one-time strategy sprint or monthly guidance, I plug in to help you get consistent, creative, and aligned.