About

I’m Kelly Bylsma - a Los Angeles based creative partner specializing in brand direction, marketing, photography and campaign execution for restaurant and hospitality brands.

With over 20 years of experience in the restaurant industry, including senior in-house leadership roles, I’ve worked alongside chefs, operators, and teams at every stage - from independent, single-unit restaurants to multi-unit groups and internationally recognized food and beverage brands.

My work sits at the intersection of strategy and execution. I help restaurants translate ideas into clear, effective creative that works in the real world of hospitality - fast timelines, tight margins, and constantly shifting priorities.

I partner with brands on everything from day to day creative needs to seasonal campaigns, launches, and growth moments, always with a focus on clarity, consistency, and connection. My role is to simplify the creative process, bring intention to every touchpoint, and support the people behind the scenes so they can stay focused on what they do best.

contact: hello@kellybylsma.com