AMERICAN BEAUTY STEAKHOUSE
WEB: www.americanbeauty.la IG: @americanbeauty.la
led creative and marketing for 2024 opening AT THE GROVE
Built and led press relations strategy, securing media coverage and influencer partnerships for opening
Oversaw creative production across signage, graphic design, and brand visual assets
Developed third-party marketing and promotional partnerships to drive traffic and brand awareness
Directed uniform redesign to align front-of-house presentation with brand identity and guest experience standards
Produced Friends & Family preview and community events anchoring the opening season
Managed multi-channel paid and organic campaigns across social and Google
LAUNCHED WITH $159K IN SALES WEEK ONE AND CONTINUOUS GROWTH THROUGHOUT THE FIRST MONTH
Crafted a visual guide for social presence and third party imagery.
